Data Governance: What, Why, Who & How. A practical guide with examples

Data Governance: What, Why, Who & How. A practical guide with examples

Digital transformations are sweeping the business world at every level. From global enterprises trading legacy systems for multi-cloud architecture to local car dealerships swapping cable commercials and inflatable air dancers for CRM systems, technology is advancing the fortunes and reach of companies across the board.

Today, the most influential technologies in the enterprise toolkit include AI, automation, cloud applications, infrastructure, cybersecurity defenses, and analytics. Together, these critical mechanisms empower companies to thrive in the most competitive business landscape in history and meet the expectations of an increasingly discerning customer base.

While these technologies may appear on the surface to be very different, serving unique purposes, there's one thing that unites them all: data. You already know data is the new oil, but did you know just how integral it was to your entire technology ecosystem? Every digital touchpoint generates data, and it's this data that is fuelling the applications and approaches that drive digital transformation.

However, for data to work for an organization, it has to be clean, it has to be available, and it has to be managed, and with the increase of data sprawl, it needs to be secure. In other words, it needs to be governed.

Think of data governance as Michael Caine. He only ever won an Academy Award for Best Supporting Actor, but he's always the star of the show.

In this blog, we'll explain what data governance is, why you need it, and how to implement it at a pace that matches, not exceeds, your digital transformation strategy.

What is Data Governance?

Data governance is organizing, securing, managing, and presenting data using methods and technologies that ensure it remains correct, consistent, and accessible to verified users.

Let's break that down. Data governance is:

Organizing — identifying all your data sources and getting all your data in one place.

Securing — making sure all your data is compliant with data privacy regulations and internal company policies.

Managing and presenting data — after you've nailed down your organization's data, you need to decide how you present this data to your team.

Using methods and technologies — like modern data governance platforms.

That ensures it remains correct, consistent, and accessible to verified users — the people in your organization have the permission to access it, in short.

In practice, data governance boils down to two key actions: drafting and implementing policies. Organizations must write policies that involve all the key stakeholders, address specific pain points, and, crucially, are implementable within the confines of the available technologies.

Example: The marketing department of a clothing company needs to secure the PII data it uses to contact customers. However, they need a mechanism in place that enables managed access. Currently, they have two options, leave it open to all users or confine it to individual team members. They must write a policy governing access requests and implementing data masking.

Why do we need data governance?

While data powers your company's most critical applications and practices, this is just one strand of a web of drivers that makes data governance a vital business process. You can break these down into two approaches, defensive and offensive.

v8 with arrows

Defensive Data Governance

Defensive Data Governance is about protecting data and falls under the following categories:

Industry-specific compliance 

Data governance can help companies comply with various industry-specific regulations such as the Health Insurance Portability and Accountability Act (HIPAA), the Basel Committee on Banking Supervision's standard number 239 (BCBS 239), and the Family Educational Rights and Privacy Act (FERPA).

Example: A small Colorado bank must report its financial statements to a regulator. In the aftermath of the 2008 financial crash, regulators require far more stringent proof that the information provided is accurate. So, along with the figures, the bank needs to provide evidence of the data's lineage, consistent definitions, and more.

Privacy compliance

Companies that deal with consumer data must adhere to the various data privacy regulations that protect that information. The most famous is the European Union's General Data Protection Regulation (GDPR), which sent shockwaves and shivers through thousands of organizations dealing with data from EU citizens when it was launched in 2017.

Yet, the GDPR is just one of many international privacy regulations. Others include the California Consumer Privacy Act (CCPA) and the UAE's Personal Data Protection Law, but regulators worldwide are constantly developing new regulations, and the list is growing.

Example: In 2022, Meta was fined €405 million by the Irish Data Protection Commission for violating the GDPR. Meta-owned Instagram failed to protect the privacy of minors using the app by publishing email addresses and phone numbers.

Related: 3 Data Privacy Compliance Challenges that can be solved with OvalEdge

Data security and protection

Ultimately, organizations that collect PII or other confidential data are required to adhere to various industry regulations and must have policies that define how data is collected, who can access it, how they can access it, and more.

Data must be stored safely and, crucially, masked so users without authorized access can't see what it contains.

Example:  A US furniture retailer spends approximately 12% of its operating budget on cybersecurity. However, the company still faces fines for violating the terms of the CCPA because customer data was leaked in a credential-stuffing attack. Data was stored on-premise, and the files weren't encrypted, so attackers could access them using stolen credentials.

Emerging compliances and data methodologies

While many compliance regulations exist, the transformative nature of data-driven industries dictates that new compliance regulations combat new threats, like advanced ransomware, and support new data methodologies. We'll get to those later.

Example: In 2021, the Social Media Privacy Protection and Consumer Rights Act of 2021 was introduced in the US, requiring social media platform operators to provide users with information about data collection and usage before creating an account.

Offensive Data Governance

Offensive Data Governance is about extracting the maximum value from your company's data assets. It looks at the positive outcomes from a defensive stance and deploys them offensively to increase a business's success. You can split this offensive approach into the following areas:

Trustworthy data-driven decisions

When data is of high quality, standardized, and certified, it can be used to make better business decisions. The same governance process that ensures data is secure and well-organized for compliance reasons makes it available for business teams too.

Example: A coffee shop uses a data governance process to optimize its ordering system. With stringent data management facilities, the shop can easily match the amount of the most popular coffee and fresh ingredients it needs to order with customer demand. Previously, the company was experiencing a high level of waste due to overordering.

Efficient data engineering

A positive side effect of data governance is increased efficiency, and data engineers can monitor data quality to create better models. Data governance processes also enable more detailed impact analysis so engineers can track the success and failures of data processes.

Example: An advertising company wants to increase its capacity for data visualization to provide a client-facing dashboard so customers can monitor campaigns independently. With an efficient data quality improvement procedure, the company's data engineers can quickly develop the model and ensure it's updated in real-time with high-quality data.

Data adoption

Data governance makes data more accessible to more users. It enables organizations to put measures in place that support self-service, increase adoption of data analysis, create a culture of data-driven innovation, and alleviate pressure from the IT department.

Many technologies, particularly AI-powered applications, empower companies to streamline business processes and digitize their organizations. However, as we mentioned at the start of this blog, all these technologies require governed data and techniques that make it easy for regular business users to operate them.

Example: A paper manufacturing company leverages AI to optimize its supply chain, bolster marketing efforts, and improve other internal processes. However, the team members creating the AI model are data scientists with little to no business knowledge. On the other hand, business users need help accessing the data they need to operate the models or even understand the information required to build them. They need to speak the same language, communicate, and collaborate.

Emerging compliances and data methodologies

New data methodologies like data ops, data mesh, and data fabric are revolutionizing the data industry. However, you can't begin to operationalize these techniques without getting the basics right. All of the central data processes required to maximize these methodologies come when you start to govern your data smartly.

Example: A timber company that has been in operation for over a century has, in the past decade, expanded its operation into manufacturing timber products for custom eco homes. The shift from regular lengths to bespoke designs and a far wider client base has resulted in an exponential increase in company data. The company wants to start working with a data mesh strategy to support these innovations, but the company culture is stagnant. Data literacy is low, and the majority of users in the company need to be equipped with the tools to find and process the data they need to operate the systems required.

Who is responsible for Data Governance?

Most organizations realize the importance of data governance. Organizations have people from business, data engineering, and compliance, who all understand the benefits of a data governance strategy.

When consensus is reached, companies usually hire a consultant or assign a person/team to implement data governance. Sometimes this team is carved out from the business side, sometimes from the data engineering side, but rarely from the compliance department, although the requirements are there.

OvalEdge CEO Sharad Varshney recently surveyed data governance champions. He asked, “Who is responsible for spearheading your Data Governance Program?” You can see the results here.

Data Governance: What, Why, Who & How. A practical guide with examples

CDO (Chief Data Officer): A CDO leads all data operations in an organization. They are responsible for data management, governance, and analytics processes and oversee technology and process implementation.

Data Governance Manager: A Data Governance Manager is responsible for enforcing data governance practices in an organization and ensuring that the various stakeholders are aligned.

Data Steering Committee: A Data Steering Committee includes representatives from every department in an organization. The Committee meets to discuss pain points and requirements, and they recommend data governance policies for implementation.

Data Owner: A Data Owner protects and manages specific data assets primarily by overseeing and granting, or dismissing, data access and edit requests. They work closely with Data Stewards and Data Custodians.

Watch a funny skit about Data Owners here.

Data Steward: A Data Steward's primary role is maintaining data quality and security. To achieve this, they will draft policies that define the actions required to achieve these goals.

Watch a funny skit about Data Stewards here.

Data Custodian: While a Data Steward is responsible for the business implementation of data governance policies, a Data Custodian is responsible for the technical requirements needed to support data initiatives.

Watch a funny skit about Data Custodians here.

How to implement Data Governance

Assess your data governance maturity

A data governance maturity assessment provides you with a way to understand the level of data maturity in your organization. Calculating data maturity is critical in understanding where you are on your data governance journey and where you need to be. 

This knowledge enables you to track the progress of your roadmap, measure and evaluate, and as you can see from the diagram below, determine which areas of data governance you thrive in and which areas need work.

Follow our step-by-step guide to assessing your level of data maturity and download our maturity model questionnaire to expedite the process.

data governance maturity assessment

Implement data governance by use case

One of the best ways to develop a solid data governance strategy is to implement procedures based on individual use cases. This way, you can roll out data governance incrementally, focussing on the most pressing pain points.

The top five data governance use cases include, collaborative analytics or building new data products, data privacy compliance, data discovery and data literacy provisions, creating a centralized repository of all standardized business terms, and centralized data access management

Find out how implementing data governance by use case can quickly give you quantifiable results that help you measure the impact of your governance strategy.

Lay out your data governance roadmap

Like a project plan for data governance success, a roadmap provides tangible goals for an achievable data governance strategy. As you can see in the diagram below, there are a wide variety of considerations you need to account for to ensure your roadmap is achievable, in line with the requirements of key stakeholders, focused on critical data governance outcomes, and communicable.

Learn how to develop and implement a successful data governance roadmap in your organization. Download our free roadmap template to provide structure to your strategy.

How to Practice Data Governance

As we learned, data governance is about drafting and implementing policies to organize, secure and manage data, but it can sometimes be complicated. If you get it right, your organization can thrive with improved efficiency and better methods to sell your product or services.

The trouble is, if you draft policies that are difficult to implement, you jeopardize their success and the success of your organization. So, let's understand the different kinds of policies we need to draft/adapt to implement them. These policies must comply with the laws governing where the business operates, cover internal business needs, and encourage data adoption.

Data quality policy: A data quality policy must specify standards for precision, totality, consistency, and timeliness. It should explain how data is exchanged, validated, and processed, and how data quality metrics are reported.

Data classification policy: These guidelines enable users to categorize data based on various factors, including sensitivity, confidentiality, and business value. The policy determines the levels of security, access, and handling procedures for diverse data assets.

Data ownership policy: A data ownership policy assigns responsibility for data assets to corresponding Data Owners and Stewards. These guardians are liable for the accuracy, completeness, and appropriate use of data in line with verified guidelines.

Data lineage policy: A data lineage policy is the procedure for tracking data flow from source to destination. With data lineage in place, organizations can quickly understand data transformation and usage across an organization and benefit from a critical methodology for data quality maintenance and compliance.

Data privacy and protection policy: Data collection, usage, storage, and sharing are governed collectively by a data privacy and protection policy. It usually includes measures to comply with applicable data protection regulations, like the GDPR or CCPA.

Data retention and disposal policy: Companies deploy a data retention and disposal policy to specify the rules for data retention periods and data disposal procedures. It considers legal, operational, and risk management requirements.

Data access and security policy: A data access and security policy determines the processes and rules for data access management. Considerations include authentication, permission, encryption, and monitoring to protect data from unauthorized access and security breaches.

Data sharing and integration policy: A data sharing and integration policy covers both internal and external data assets. It manages data integration and oversees data's consistent and accurate incorporation and transformation across dispersed sources.

Data backup and recovery policy: These guidelines outline procedures for developing and maintaining critical data backups and strategies for data recovery.

Data compliance policy: A data compliance policy enables an organization to undertake data management practices per applicable laws, regulations, and standards. The policy includes procedures for periodic audits, risk assessments, and ongoing data governance improvement.

As we know, these policies can be complex, so both academics and various startups are working on simplifying them. While academia is more focused on drafting policies than implementing them, tech startups tend to focus on a single strand, like access level control or lineage.


At OvalEdge, we take a holistic approach to data governance. Learn more about drafting policies in the OvalEdge Academy, and OvalEdge has next-generation data governance tools to help you implement them.

Analyze the various aspects of Data Privacy Compliance before revealing how OvalEdge can address them in your company. Download our whitepaper Implementing Data Governance

Data Governance framework

If you can organize your data correctly, all your policies can be drafted and implemented. For example, if privacy data is easy to find, you can prepare a policy that addresses this privacy data. Administrators might block access to the entire database, so the data is difficult to find.

A data governance framework is a way to structure data governance and begin organizing your data. You can understand the various data governance frameworks as you do the various methods of governing countries, such as democracy, autocracy, or communism. Frameworks for data governance teach you how you should approach drafting policies.

The first consideration is data organization, which is a significant task. You need to organize your data to enable as many people as possible to find it for their use cases.

For example, data analysts must find the correct data to build business analytics. Business users need to find data to make data-driven business decisions. And your compliance team must ensure the data going to regulators or stakeholders is accurate.

This is why there are various frameworks for data governance. Some of these are described below. However, most frameworks were designed when AI was unavailable, complete advanced tool sets were absent, and data was located in hundreds of locations. Now data is at millions of places, so you need a methodology that uses state-of-the-art tech and AI.

The DAMA framework: Traditional governance follows the DAMA framework. This framework's requirements enable cross-company involvement with each stakeholder working in specific areas. However, implementing data governance using this framework is complex, costly, and bulky.

The Stanford Data Governance Maturity Model: The Stanford data governance framework was developed by the university in 2011 and was adopted from other well-known maturity models. While the Stanford framework is extensive, it doesn't support incremental implementation steps or correspond with the technological shift since it was conceived.

The Stanford and DAMA frameworks are prescriptive and out of touch with the current business landscape. That is why we developed the progressive data governance framework for implementing policies.

Progressive data governance framework

Data Governance: What, Why, Who & How. A practical guide with examples

OvalEdge’s progressive data governance framework is built for today's technological timelines. It is based on an acute understanding of current and evolving technologies, AI capabilities, technology limitations, and use cases.

Based on that, it supports the highest implementation parameters to achieve the maximum output. Progressive implementation enables users to develop data governance programs at their own pace based on the technologies available to them. Let’s explore each section of the progressive framework.

  1. Roles and responsibilities: Companies need to create an organizational structure for implementing data governance. This organizational structure must include part-time roles such as data stewards and custodians and full-time positions such as data governance managers and administrators to manage governance tools. Crucially, this stage is about defining ownership of data so you can build a system whereby everyone knows where to access data and who is responsible for it.
  2. Inventory of data sources: Before any other data governance activities, organizations must catalog and classify their data. Cataloging involves collecting all of the data in one place so it can be better understood. Classification consists of defining the data and dividing it into functional categories so companies can create various policies (confidential, location, privacy, etc.) based on it.
  3. Build a steering committee: A data governance committee provides the leadership and resources required to run your data governance programs. Data governance committees must meet formally and regularly to decide policies.
  4. Run critical programs: Once data is cataloged, classified, assigned ownership, and under the guidance of a steering committee, organizations can use OvalEdge to run three core programs focused on data quality, access, and literacy. Each program has a simple objective:
  5. IT data management: Underpinning the critical programs that constitute the OvalEdge progressive data governance framework is the data management efforts of a company's IT team. They play a crucial role in the framework by providing the encryption, auditing, security, and infrastructure management required for successful implementation. Ultimately, IT supports the running of the three core data governance programs in the progressive framework.
  • Data literacy is about building standards in data use and increasing discoverability.
  • Data quality is about improving the quality of data to make it trustworthy.
  • Data access is about making secure data access an integral component of an organization's data strategy and ensuring privacy compliance through secure, managed access controls.

The below sections describe more activities that help organize and clarify a budding data governance initiative. We have provided a brief description and links to their respective blogs.

Book a call with us to find out:

  1. How to implement data governance at a pace that matches your digital transformation strategy.
  2. Which steps you can take to implement a progressive data governance framework.
  3. How OvalEdge promotes data governance as offense and defense for a comprehensive initiative.