Why do I Need a Data Catalog?

A company collects and stores an abundance of their data, but it is inaccessible and unavailable to be analyzed. The plan to make data-driven business decisions is hindered at the very beginning.

Did you know?

Only 0.5% of all data is currently analyzed. 1

Only 14% of business stakeholders make thorough use of customer insights. 2

Organizations that leverage customer behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin. 3

Top 3 reasons for Data Inaccessibility

1. Complex Data Stack

Within a company, data originates from many sources which cannot be easily mined. Just consider a typical data stack for a company:

Complex data stack

2. Dispersed Knowledge
3. Lack of Governance
Sources

1 Datanami

2 Forrester’s Q2 2016 Intelligence Enterprise Self-Assessment Scorecard

3 McKinsey and Company

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