A company collects and stores an abundance of their data, but it is inaccessible and unavailable to be analyzed. The plan to make data-driven business decisions is hindered at the very beginning.
Only 0.5% of all data is currently analyzed. 1
Only 14% of business stakeholders make thorough use of customer insights. 2
Organizations that leverage customer behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin. 3
Within a company, data originates from many sources which cannot be easily mined. Just consider a typical data stack for a company:
2 Forrester’s Q2 2016 Intelligence Enterprise Self-Assessment Scorecard
3 McKinsey and Company